There are peculiar ways to write for the different social media platforms. What works for one platform, in terms of content, may not work for another. To get the most of your social media efforts, the wordings and style should be structured for the platform. For example, the content for a LinkedIn post cannot be identical with that of a Facebook post.
A common theme and brand messaging must be maintained even while exhibiting versatility in content for the different platforms. Take advantage of each unique digital platform to reach out to your potential customers and connect with them on a level that will translate to revenue for your school.
When creating content for online platforms, SEO and highly ranked industry keywords should be kept in mind. Writing SEO friendly content will shoot you high above your competitors and help you rank tops in online searches.
Crafting valuable content for your website will pull in links from websites with high domain authorities will help to increase traffic to your website and generate more qualified leads. When running a digital marketing campaign, do not expect to get results immediately, as high expectations may lead to disappointments. Typically, the efficacy of a digital marketing effort takes months to be noticeable.
Creating an online presence or revamping an existing one needs prior analysis on resources and assets your school can leverage as branding material to attract customers. A SWOT analysis should be carried out to determine the strengths, weaknesses, opportunities and threats of the digital marketing efforts currently run by your school. This analysis will help determine which areas are more effective and which are not yielding results. You will also be able to identify the channels that require an increase in the digital marketing budget.
Carefully planning and analyzing your digital growth over time and executing a digital marketing campaign takes patience and perseverance, but can be a massive addition to your brand influence when done correctly.
Social Media Management
Do you need to set a reminder to update your social media profiles yet end up doing so twice a year?
Are you struggling with content for your social media campaigns?
DucoBrands is here to relief you of the stress. You remain in control while we execute most of your social media work.
You have a good school. Let us show it to the world.
DucoBrands will help you:
Run effective digital marketing for your school
Significantly increase your school enrollment and returning students
Reinforce your school's communications
Make your admissions process smooth and easy
You want to be on top of the social media game?
Let’s talk about how we can build a strong social media presence for you.